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What are backlinks and why are they beneficial to SEO

Backlink ”is one of the most commonly used words in search engine optimization. Backlink Maker Tool

Many bloggers who have recently started a blog or website find it difficult to understand the meaning of backlink. Backlink Maker Tool

I hope that after reading this post you will be able to understand Backlinks and also know why it is important for SEO and for your online success.

Let's start.

Backlinks are incoming links to a webpage.

When a website links with any other webpage, it is called Backlink. Backlink Maker Tool

Previously, Backlinks were major metric in the ranking of a webpage. A page that has a lot of backlinks, that webpage ranks higher in all major search engines (including Google). Backlink Maker Tool

Here is a glossary of some common terms related to Backlink, which you should know: Backlink Maker Tool

Link Juice: When a webpage links to any of your articles or your website's homepage, it passes the link juice. This helps in ranking link article and also improves the domain authority. As a blogger, you can prevent the link juice from being passed by using the no-follow tag. Backlink Maker Tool
Nofollow Link: When a website links to another website but that link has the no-follow tag, the link does not pass juice. Nofollow links are not useful for page ranking because they do not contribute anything. Generally, a webmaster uses a no-follow tag when he links out to an unreliable site. Example: links to comments on other blogs.
Do-follow link: By default, all the links that you add to a blog post are do-follow links and this link passes juice.
Linking Root Domains: These refer to how many backlinks are coming from a unique domain on your website. Even if a website links to your website 10 times, it will still be considered a linked root domain. Backlink Maker Tool
Low-Quality Links: Low-Quality Links are links that come from harvested sites, automated sites, spam sites, and even porn sites. These links cause a lot of damage. This is one of the reasons why you have to be careful while buying backlinks.
Internal Links: Links that link to another page from the same page within the same domain are called internal links and this process itself is called internal linking.
Anchor Text: The text that is used for the hyperlink is called Anchor Text. Anchor text backlinks work great when you are trying to rank for particular keywords.
What are the benefits of SEO by creating backlinks Backlink Maker Tool
Before I talk about the advantages of backlinks, you should know that a lot has changed in Backlinks in the last few years.

That was the time when even low-quality backlinks also helped in ranking the site. But ever since Google has rolled out its Penguin algorithm, the entire backlinking ground has changed. Backlink Maker Tool

It is necessary to have backlinks from qual ty sites and these backlinks must be contextual. For example: If your website is about cooking, then your backlink cooking should be from its related site.

Let us now look at why it is important for you to create backlinks for the site.

1. Organic Ranking Improvement occurs:

Backlinks help in achieving better search engine rankings. If any of your content receives organic links from other sites, then naturally that content gets higher rank in the search engine. Your goal should be to create links for individual posts/pages along with the homepage.

2. Fast Indexing of Site: Backlink Maker Tool

Backlinks help search engine bots to discover links to your site and crawl them effectively. Getting, for a new website, it is necessary to get backlinks as they help in faster discovery and indexing of sites.

3. Referral Traffic: Backlink Maker Tool

A major benefit of backlinks is also that they help in bringing referral traffic (Traffic which does not come from the search engine on your blog but through a link to another blog).

Generally, referral traffic is targeted and its bounce rate (bounce rate is the percentage of visitors to your website that comes back to your website without reading the post).

How to start getting backlinks

So now you must have understood the meaning of the term "backlink" as it relates to SEO. Now it's time to learn some simple techniques to generate backlinks.

An important fact that you have to keep in mind is that the number of backlink in SEO does not matter but the quality of links matters.

If you use a paid service to get links for your site, then you are likely to be penalized by Google Penguin’s ago.


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